CGL Rebrand Animation

Working with Split Design, we created a re-brand launch video for CGL, an award-winning architecture firm in London. This video is a showcase of their new identity and fresh direction, with a focus on their values as a company. Carefully considering the architectural, environmental, and social impacts of the projects they take part in.

We utilized the curving tracks from the logo as a versatile mechanic allowing us to flow through the animation with the tracks transforming into trees, letterforms or even used as transitions.