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Migration: a human story
Demystifying sports nutrition
Ambitious nutrition brand OTE Sports wanted an ecommerce site to allow them to reach their full potential. With over 30,000 products sold since launch, we’ve designed and built a site that will scale as they continue to grow.
Using a custom Woocommerce backend and slick UI, our focus was to speed up customer flow, reduce clicks, and upsell to help customers discover new products and parts of the site. This had an immediate impact at launch, increasing conversions by over 15%.
Client:
OTE Sports
Areas:
Web Design / Development
Expanding on the OTE brand, we created a modular design system with a focused and clean look, simplifying the UI to increase sales and allow OTE to quickly iterate and adapt to future opportunities. Product imagery has been improved throughout the site, and the use of aspirational lifestyle imagery sells products through tips and articles that build customer loyalty and brand awareness.
Our custom Wordpress CMS makes updating the site intuitive and simple. We’ve given OTE the tools to easily create unique landing pages for each promotion, create custom sales reports, and integrate with shipping and fulfilment partners, which means they can jump on every opportunity for years to come.
